Illawarra Credit Union

Enhancing brand awareness and digital presence for a community-minded bank in Wollongong and the Illawarra.

Illawarra Credit Union has been a pillar of finance in the Illawarra region for over 45 years.

In that time, they have grown and adapted to the region’s needs with solutions that meet the local market. Their brand is known in the area, but they have faced challenges in promoting themselves to gain new members.

nucleo’s new website platform aimed to alleviate these challenges with a plan that would position Illawarra Credit Union as Wollongong’s trusted source for financial information and products. Additionally, we wanted to increase brand awareness for that moment when people need financial advice.

Content marketing is a great way to enhance the presence of their brand to existing members and potential new customers. Our content marketing plan for Illawarra Credit Union was all about generating high value content through website design, animations, copy, and testimonials.

What we did

Website Design and Development

Our web development team worked alongside Illawarra Credit Union to develop a sleek and modern website that was easy for their members to use and performed reliably.

We understand the importance placed upon a financial institution to have secure, reliable web services, which is why our team provides ongoing maintenance and support to ensure the website continues to perform at the highest level.

Strategic Marketing

There’s no such thing as an effective one-size-fits-all marketing strategy. In today’s digital environment, nobody can afford to sit still, because technology and customer expectations change rapidly.

Digital Marketing strategies give you the power of technology, allowing you to get the right information to the right people at the right time. We work with Illawarra Credit Union to ensure their customer journey is working to its full potential.

Our approach

Think

Wollongong is a vibrant place that is full of great activities. Our objectives for Illawarra Credit Union were to encapsulate the spirit of the region, increase brand awareness, and position them as the trusted choice in banking.

We did this with a strategic digital marketing plan that would connect the Illawarra Credit Union brand with the local community.

This included increasing the website’s effectiveness, keeping members and non-members informed through various media formats, and producing branding-specific animations to be used in-branch.

Design

We modified the page design to maximise the website’s effectiveness and increase the time people spend on each webpage — which translates to better rankings in Google search.

Enhancing the content was a critical step. The text on each page was extended with more detail about the products and about the specific life goals of the target demographic.

We also added localised imagery to enhance the local brand position and connect with the region’s community.

Develop

Our marketing plan for Illawarra Credit Union included updating the branding and user experience on their website. nucleo built a custom WordPress solution to optimise the management of banking products, enhance usability, and improve the general content flow and UX of the site.

We engaged in third-party software managing enhancements to improve the online banking experience. Ongoing enhancements, marketing improvements and monthly maintenance extends our ongoing long-term relationship with Illawarra Credit Union and their evolving website.

Project outcomes

Building trust

With multiple new websites, branding animations and a strategic marketing plan, we were able to promote Illawarra Credit Union as the approachable, friendly, community-minded choice. If the Illawarra is your home, Illawarra Credit Union is your local bank.

Visit illawarracu.com.au