Law Partners
Strengthening the brand position of a leading Australian law practice while improving usability and SEO performance.
Warmtech
Providing a website revamp to improve functionality and boost online sales.
Warmtech provides their customers with a cost-effective, risk-free integrated underfloor heating system.
They provide practical heating systems for the home which can be installed within hours without the need for professional installation skills or tools.
Warmtech needed a website update to modernize the brand’s online presence and ensure it reflected the organisation, brand positioning and successfully showcased the products on offer.
What we did
Website design and development
Our highly experienced web design team partnered with Warmtech to develop functional and attractive solutions to all their digital requirements. The custom approach to web design means we can tailor each site to each client’s unique needs.
Strategic marketing
The main goal was to ensure that Warmtech maintains a strong presence in both Organic and Paid results when people search for Underfloor Heating, Heating Floors and related keywords. Increasing the visitors to the website was a primary objective, with follow up monitoring and reporting on site engagement and conversions to create a successful campaign.
Our approach
Think
Warmtech have been a leader in the underfloor heating industry for over 30 years, so it was important to create a refreshed website that stayed true to the branding they have worked hard to develop over the last 3 decades.
They’re a trusted name in the Australian interior building and design market, so nucleo was at all times mindful to build a platform that would further elevate and grow their brand, without losing any of their existing customers or consumers familiar with their brand.
Design
We designed a website for Warmtech that was modern, functional and simple to use. It needed to be able handle online sales from retail customers and trades accounts.
It also needed to display informative information about the products and technologies they provide, without appearing cluttered or difficult to read. Our design team ensured that we delivered a modern and unique digital solution for their brand.
Develop
The new Warmtech website was developed using the WordPress content management system (CMS) along with WooCommerce to deliver a seamless integrated E-commerce online shopping experience.
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